Introduction
This website is managed by MicroSignals, Inc., operating under the brand name Farera. Our group regularly processes a range of personal data, including names, email addresses, and various travel-related details as part of our routine operations. We place a high priority on data security and compliance with data protection laws. This privacy policy outlines our methods for collecting, storing, using, and disclosing any personal data we obtain from you during your use of this website. It also details our commitment to safeguarding the privacy and confidentiality of your personal information. Your privacy is important to us, so whether you are a first-time visitor or a long-standing client, we encourage you to familiarize yourself with our policies – and do not hesitate to reach out with any inquiries.
MicroSignals, Inc., with its registered office at 1111B S Governors Ave STE 6454 Dover, Delaware 19904 USA (“we”, “us”, or “our”), acts as the “data controller” for your personal data, making us responsible for ensuring that our handling of your personal data is lawful.
Collection of Personal Information
At MicroSignals, Inc., operating as Farera, our data collection is focused on gathering essential information required to facilitate and manage your travel reservations and arrangements. The types of personal data we collect primarily include details such as your full legal name, birth date, contact number, and email address. We only require you to provide the personal data that is essential for the execution of the travel services you have reserved through our platform. Depending on your chosen travel services, we may also need to collect additional data, including your loyalty program numbers, specific dietary needs, any pertinent health information, and other relevant details necessary for your travel plans or as demanded by travel service providers like airlines and accommodations. Please note that this is not an exhaustive list. Moreover, when you engage with our customer service team, we record the personal information you share during these interactions. Our website's cookies also capture certain types of information, as described in a subsequent section.
Furthermore, if you are making a booking on behalf of another individual through our site, we will gather personal data regarding that person. In such situations, it is your responsibility to inform them about the nature and scope of this privacy policy.
Our Practices and the Legal Foundation for the Handling of Your Personal Data
When providing services that require the processing of sensitive personal data, such as health information for special assistance or cancellation requests for medical reasons, we are committed to ensuring the highest level of data privacy and security.
For these services, we will obtain explicit consent. This consent will detail the nature and purpose of the data processing and can be withdrawn at your discretion.
We limit the processing of sensitive personal data to the specific purposes for which consent was given and ensure access is restricted to authorized personnel. Once the purpose of processing this data is fulfilled, we take steps to promptly delete or anonymize the data, respecting your privacy and data protection rights.
Introduction to Our Data Handling Practices
To comply with data protection laws, we are required to have a valid legal basis for processing your personal data. This foundational principle underpins our commitment to respecting and safeguarding your privacy. In alignment with this obligation, we have meticulously outlined the purposes for which we handle your personal data, along with the corresponding legal bases and storage durations, as detailed in the following paragraphs:
Purpose: Facilitating Your Travel Arrangements and Bookings
Legal Basis: The processing is necessary for the performance of our contract with you. In cases where sensitive personal data is involved, we rely on your explicit consent.
Storage Duration: 3 years from the date of your transaction. You have the right to withdraw your consent for the use of sensitive personal data at any time.
Purpose: Managing Your User Account on Our Website
Legal Basis: Processing is essential for the performance of our contract, under which we provide you with a user account that gives you access to your travel history and personal settings.
Storage Duration: Until you choose to deactivate your account. If the account remains inactive (i.e. you haven't logged in) for 24 months, we will automatically delete it and its associated data, unless we have another legal reason to retain the information.
Purpose: Assisting Incomplete Booking Processes
Legal Basis: Our legitimate interest in facilitating business operations and enhancing user experience, by allowing you to resume an incomplete booking without re-entering all your information.
Storage Duration: 24 hours from the point of abandonment of the booking process. You can opt out of receiving follow-up emails about incomplete bookings.
Purpose: Recording Phone Calls for Quality and Inquiry Resolution
Legal Basis: Our legitimate interest in ensuring quality service and effectively addressing any inquiries or issues you may have.
Storage Duration: 6 months from the date of the call, with access strictly limited to authorized personnel.
Purpose: Using Cookies for Website Enhancement and Personalization
Legal Basis: Our legitimate interest in offering a secure, efficient, and personalized online experience, as well as in gathering insights for website improvements.
Storage Duration: Depends on the cookie type. You have the option to modify your browser settings to decline cookies.
Apart from the above, we conduct essential business functions like accounting, compliance with anti-money laundering laws, and website security measures. These activities are carried out either in compliance with legal obligations or based on our legitimate business interests. Additionally, we analyze customer behavior in an aggregated and anonymized manner to continually improve our offerings.
Prevention of Fraud
In our ongoing efforts to safeguard our services and users from fraudulent activities, we may process personal data to identify, prevent, and address instances of potential fraud. This includes measures such as flagging suspicious activities, like initiating chargebacks immediately after making a reservation, and may result in barring individuals suspected of fraud from future use of our website.
We maintain a database of individuals suspected of fraudulent activities, which is used solely for the purpose of protecting our services and users. The retention period of data in this database is determined based on its necessity for fraud prevention and is regularly reviewed to ensure compliance with data protection laws.
Additionally, we retain the right to share this information with reputable and trusted third parties that operate in the field of fraud prevention, such as Perseuss (https://www.perseuss.com). In sharing this data with third parties, we will operate in a manner that respects privacy laws and the rights of the individuals concerned, ensuring compliance with all relevant regulations and legal requirements.
If you believe that you have been incorrectly identified as engaging in fraudulent activity, or if you have any inquiries about our fraud prevention practices, please contact us.
Data Storage Location
As part of our commitment to data security and compliance with international data protection standards, MicroSignals, Inc. ensures that all personal data collected through our website, www.farera.com, is stored securely within the European Union (EU).
We have chosen to store our data in Europe due to its robust data protection laws and regulations, which align with our dedication to safeguarding the personal information of our users. This strategic decision ensures that all personal data is handled and stored in accordance with the high standards of privacy and security set forth by EU legislation, including the General Data Protection Regulation (GDPR).
By storing data within the EU, we aim to provide our users with the assurance that their personal information is managed in an environment with strong legal protections for data privacy and security.
Disclosure of Your Personal Data
In adherence to the objectives of this privacy policy, MicroSignals, Inc. will share your personal data only when it is essential. This includes transfers within our organization, to governmental bodies, and to our reliable business associates. For example, your personal data, including sensitive data when necessary, might be distributed to entities such as airline companies, hoteliers, insurance entities, and Global Distribution Systems (GDSs), for the purpose of facilitating the travel services and reservations you request.
Post transfer, the management of your personal data is the responsibility of the respective recipient. Therefore, for inquiries or actions regarding your data protection rights, you should directly approach the relevant entity. We encourage you to familiarize yourself with the privacy policies of these partners for a comprehensive understanding of their data management practices.
Further, we will share your personal data with other entities, termed as “data processors,” who assist in delivering the services you have sought from us. This group includes, but is not limited to, those operating our call centers, as well as various suppliers and vendors who process your personal data while providing their services (such as external storage solutions).
Given the worldwide scope of the travel industry, your personal data may be processed across various international locations, particularly when the entities we share your data with operate outside the EU/EEA. Such international sharing of personal data is founded on specific legal grounds as dictated by applicable data protection laws. If a non-EU/EEA country is recognized by the European Commission as having an adequate level of data protection, this forms our legal basis for the data transfer. In other cases, our basis for international data sharing relies on one of the following legal grounds:
The necessity of the transfer for the fulfillment of our contract with you, for instance, when booking a flight with an airline based outside the EU/EEA.
The transfer is based on the standard data protection clauses for transferring personal data to countries outside the EU/EEA, as outlined by the European Commission on the official European Commission website.
The EU-U.S. Privacy Shield framework, applicable for data transfers to the United States, with the recipient being appropriately certified.
External Providers and Links
It's important to be aware that our website, Farera, includes links to external websites and features content from third-party providers. The privacy practices outlined in this document are specific to Farera's website and services. When navigating to other websites or utilizing third-party services and products, their own privacy policies govern the handling of your personal data, not ours.
Furthermore, if you interact with us through social media platforms, the personal data you provide in that context is subject to the privacy policy of the respective social media provider, not to this policy. We strongly advise you to review the privacy policies of these third-party websites and social media platforms to understand how they process your personal data.
Your Rights Regarding Your Personal Data
As a valued user of our services, you are entitled to various rights concerning your personal data, in line with the standards set by the General Data Protection Regulation (GDPR) and similar global data protection laws. These rights include:
Right to Access: You have the right to access your personal data that we hold. This includes the right to be informed about the nature of the data, how it's being processed, and the purposes of such processing.
Right to Rectification: If you find that the personal data we hold about you is inaccurate or incomplete, you have the right to have it corrected or completed. Please be aware that in some instances, we may be unable to amend incorrect personal data you have supplied, for instance, due to airline regulations, and making such corrections could potentially involve a fee.
Right to Erasure (Right to be Forgotten): Under certain circumstances, such as when the data is no longer necessary for the original purpose, you can request the deletion of your personal data from our records.
Right to Restriction of Processing: You can request a restriction on the processing of your personal data, which means that the data can still be stored by us but not further processed.
Right to Data Portability: This right allows you to receive your personal data in a structured, commonly used, and machine-readable format and to transfer that data to another data controller.
Right to Object: You have the right to object to certain types of processing of your personal data, especially those based on the grounds of legitimate interests or direct marketing.
Right to Lodge a Complaint: If you have concerns about how we are processing your personal data, you have the right to lodge a complaint with a data protection supervisory authority.
Additional Rights Under Specific Circumstances: Depending on the specific circumstances and local laws, you may have additional rights such as the right to withdraw consent for data processing and the right to be informed about automated decision-making processes, if any, that affect you.
Cookie Policy
At MicroSignals, we are committed to ensuring the privacy and security of our users. Our website, www.farera.com, uses cookies—small text files placed on your device—to enhance your experience and ensure the website's functionality. This Cookie Policy outlines our practices regarding the use of cookies.
Types of Cookies We Use: We use essential cookies to enable basic features like page navigation, access to secure areas of the website, and session management. These cookies are crucial for our website's operation and service provision.
Your Consent: Our use of essential cookies, which are necessary for www.farera.com's functioning, does not require explicit user consent. These cookies are automatically enabled when you use our site.
Managing Cookies: While essential cookies are necessary for our site and cannot be turned off, you can manage your browser settings to block or alert you about these cookies. Please note that altering these settings might impact your experience on our website, potentially limiting certain functionalities.
Browser Settings and User Choice: You have the option to change your browser settings if you prefer not to store cookies on your computer. However, disabling essential cookies might affect the functionality of our website, as some features may not work correctly.
Updates to Our Cookie Policy: Please be aware that our Cookie Policy may be updated over time to align with changes in legal, technical, or business requirements. We recommend that users review this policy periodically to stay informed about how we use cookies.
By using our website, you acknowledge our use of essential cookies as necessary for the proper functioning of www.farera.com.
Stripe
We use Stripe for payment, analytics, and other business services. Stripe collects identifying information about the devices that connect to its services. Stripe uses this information to operate and improve the services it provides to us, including for fraud detection. You can learn more about Stripe and read its privacy policy at https://stripe.com/privacy.
Our Commitment to Data Security
At MicroSignals, Inc., we prioritize the security of your personal data and take meaningful steps to protect your information. For example, we employ industry-standard encryption to safeguard data during transmission and storage, which includes SSL encryption for our website. Access to personal data is strictly limited to authorized personnel who require it for their job functions.
Additionally, our systems and software are regularly updated to protect against known security vulnerabilities. In line with the principle of data minimization, we only collect the data necessary for providing our services, thus reducing the volume of data that could potentially be at risk. We are committed to responsibly managing and securing your personal data, demonstrating our ongoing dedication to user privacy and security.
Contacting Us
Should you have inquiries about how we manage your personal data, our cookie usage, or wish to exercise your rights as per data protection laws, feel free to reach out to us. You can contact us via email at: [email protected], or by writing to us at the address below:
MicroSignals, Inc.
Attention: Data Privacy Office
1111B S Governors Ave STE 6454
Dover, Delaware 19904
USA
Privacy Policy Updates
We reserve the right to modify our practices regarding personal data and cookie usage. Any significant changes will be reflected in an updated version of this privacy policy, which will be made available on our website.
